Xmaker Inc. (Meguro, Tokyo; Representative Director: Isao Ozawa) has entered into a business partnership agreement with Piala Inc. (Shibuya, Tokyo; Representative Director: Takao Asuka) — a company committed to driving business growth through AI and marketing under the vision "desire can be created with AI." Through this partnership, both companies will combine their resources to form a performance-driven advertising operations team, accelerating marketing support for clients beyond simple knowledge sharing.
The Joint Advertising Operations Team
In today's marketing landscape, optimizing solely for cost-per-acquisition (CPA) limits the scope of meaningful contribution to clients. Yet within a single organization, resource constraints and narrow perspectives can restrict the quality of support available.
This partnership addresses that challenge directly. Xmaker — known for its ability to optimize toward advanced KPIs including LTV and unit economics — joins forces with Piala, which specializes in guaranteed performance marketing. Together, the two companies will form a dedicated advertising operations team capable of delivering guarantees across CPA, LTV, unit economics, and more.
The joint team formed ahead of this announcement has already begun generating results. Compared to initial operations, managed ad spend has grown approximately 10× and the number of accounts handled has expanded approximately 3×. Going forward, the team will develop into a specialist organization for performance marketing — building an integrated support structure spanning ad operations through CRM.
Comments from Both Companies
"Our relationship with Xmaker began primarily as a media partnership. But as we worked together, it became clear that Xmaker's approach goes far beyond hitting CPA targets — they genuinely focus on improving client-centric KPIs like LTV and unit economics. That attitude is what led to this partnership. While Piala already has its own operations team, this agreement will allow us to form a new, performance-fee-based team together — one dedicated to delivering even greater value for clients than before."
About Xmaker
Xmaker provides marketing support services alongside in-house and collaborative brand development. Our lean team of former major agency professionals and experienced entrepreneurs currently supports regional brand launches, new business ventures at publicly listed companies, and startup PoC projects.
Contact
Xmaker Inc. — PR & Inquiries
E-mail: info@xmaker.jp
Isao Ozawa — Representative Director, Xmaker Inc.
"We have worked with Piala since our founding — initially through affiliate marketing, and more recently through direct campaign management, to the point where our team is now stationed at Piala's office. Through this formal partnership, we aim to maximize the knowledge of both organizations, share team resources, and build a joint advertising operations capability that delivers greater value for clients."